Sharing the wealth.
Audi recruited us to introduce their premium vehicle-sharing service to the U.S. We branded this valuable intersection of luxury and community with an emphasis on experience: the adventure, opportunity, romance and general happiness that a good ol’ fashioned road trip can bring. Throughout the website, newsletter, and advertising, we imbue Audi engineering with warmth, empowerment and idealism. We even developed a travel journal, bound in recycled leather and an engraved stainless steel clip to inspire drivers to journey—both internally and externally—as afforded by this service. Ultimately, we positioned Aah as an opportunity to try an Audi not only as support for special occasions but as the creator of special occasions...and as a vehicle to successful living.
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