On track to saving 1 million hearts.
One in 3 Americans dies of heart disease or stroke. The U.S. spends $312.6 billion yearly on medical care. Understandably, the Center for Disease Control and Prevention (CDC) sought a solution. So we were tapped to develop a public service advertisement (PSA) to improve heart health among Americans.
We developed a multimedia campaign that solves a big, complex problem by introducing a single high-impact solution, and rebranded self-care as simple, distilling it down to 1 simple and free first step: Check your blood pressure. To compel people to action, we positioned the target test result, 120/80, to become common knowledge, and synonymous with the people and things we love in life.