1.9% decrease in smokers.
For the San Francisco Department of Public Health, we encourage the individual and individual tobacco-free organizations to join forces in the name of health.
We mounted the branding and marketing story upon the uniqueness and community strength that is SF, and the vision of what our world could be like if we all worked together. With the affirmation “SF ♥ U” and a family of friendly illustrations, we moved away from the traditional finger-wagging techniques of yesteryear. Ordering a cornucopia of online data into an expertly designed website with an easy to use content management system, we lengthened this national leader’s reach all the way across the globe.
“Working with Rise-and-Shine Studio was a wonderful process! They really transformed us and cleaned up our extensive content. The website looks great, and continues to serve us well.”
—SF Dept of Public Health