Budget cuts successfully averted.
To protect the research budgets of the University of California Science & Technology post-doctorates, we developed this successful Facebook campaign.
We launched two 10-day sets of changing Facebook covers to add some fun and facts to this cause. Our satirical illustrations personified the budget “sequestration” as silly, and focused on the selfish motivations of the 1% and extreme politicians. And as we suspected, Humor + Truth = Positive Action and the budget cuts were successfully averted.