We heralded Salesforce-funded and compatible mobile conference calling app, Speakeasy, via a series of multi-format, smart and playful marketing campaigns. Grounded in the brand’s color palette, each campaign evolved. Like, one compared the product to a yin-yang intersection of greats, like “Spock + Freud” and “Trinity + Leslie Knope.” While another pinpointed the product value with catchy, memorable copy like “Speakeasy, live easy” and “Speakeasy, sell easy”, each phrase paired with a fun yet poignant illustrations. A variety of touchpoints—on the commute, online, and in person—enticed the target user to eliminate communication pain points, and join the smart tech revolution.
"You hire a design firm not simply for their artistic talents, but for their keen sense of hearing. Rise-and-Shine was a perfect mix of creativity and listening; they could hone in on critical brand characteristics then develop ideas to persuasively reach and motivate your audience to react. I enjoyed working with them and wouldn’t hesitate to recommend." —Speakeasy