Regulation passed! San Francisco successfully bans sales of flavored tobacco products. And Supervisors unanimously approved a ban on the sale and distribution of e-cigarettes, and a ban on manufacturing of e-cigarettes on city property.
We teamed up with the San Francisco Department of Public Health, Stanford University and UCSF to reveal the dangers of e-cigarettes. Just like smokers and nonsmokers, vapers and non-vapers deserve to know the downsides of e-cigarettes and secondhand vapor.
To the benefit of everyone, this pioneering PSA successfully raised a shadow of doubt against a goliath, whose e-cig advertising saturates the web, and debunk Big Tobacco’s claims that e-cigs are safe. We support consumer rights to product transparency and safety regulation, and health for all.
We also created a new icon for use on city streets and health department shop window signage which updates the standard no-smoking message to include no-vaping, and makes folks aware of the mandated distance to safely use.
As a public service, we gifted the campaign collateral for public use around the world, in any language. The design is modular and made to harmonize with each city’s culture, topography and brand color palette. To this end, we were also able to help the city of Tacoma and Pierce County to successfully in pass regulation in the state of Washington, USA.
“Rise-and-Shine treated us like very important clients. They provide really responsive customer service. And we could tell the team is passionate and interested; they really dug in and delivered a very polished product.”
—SF Department of Public Health
“It has been a pleasure to work with Rise-and Shine Studio in our public awareness campaign. They are professional and responsive to our specific needs.”
—Tacoma-Pierce County Health Department
Winning new fans.
Audi recruited us to introduce their premium vehicle-sharing service to the U.S. and rebrand this 100-year-old company to a new audience.
We branded this valuable intersection of luxury and community with an emphasis on experience: the adventure, opportunity, romance and general happiness that a good ol’ fashioned road trip can bring. Throughout the website, newsletter, and advertising, we imbue Audi engineering with warmth, empowerment and idealism. We even developed a travel journal, bound in recycled leather and an engraved stainless steel clip to inspire drivers to journey—both internally and externally—as afforded by this service. With a myriad of thoughtful touchpoints, we ultimately positioned Aah as an opportunity to try an Audi not only as support for special occasions but as the creator of special occasions...and as a vehicle to successful living.
“I enjoyed working with Rise-and-Shine for many reasons. Both Melissa and Rob are very approachable and easy going people. The motivation and follow through, even in tougher times, was outstanding. I always felt safe and secure that what we've started will be finished successfully. Our billboard in downtown San Francisco was one for the books. It made it into every Audi board presentation and I know my manager at this time was really proud of our work. I think we worked more out of the box than Audi has been ever before. I would choose Rise-and-Shine again in a heartbeat for any project that requires creativity and high quality craftsmanship.”
1.9% decrease in smokers.
For the San Francisco Department of Public Health, we encourage the individual and individual tobacco-free organizations to join forces in the name of health.
We mounted the branding and marketing story upon the uniqueness and community strength that is SF, and the vision of what our world could be like if we all worked together. With the affirmation “SF ♥ U” and a family of friendly illustrations, we moved away from the traditional finger-wagging techniques of yesteryear. Ordering a cornucopia of online data into an expertly designed website with an easy to use content management system, we lengthened this national leader’s reach all the way across the globe.
“Working with Rise-and-Shine Studio was a wonderful process! They really transformed us and cleaned up our extensive content. The website looks great, and continues to serve us well.”
—SF Dept of Public Health
300% increase in revenue.
We branded this publicity firm in step with their clientele’s passion for invention and science. With a name like Mission Control Communications, we couldn’t help but find a scientific metaphor. Locating e = mc² in Albert Einstein’s own hand allowed us to create a logo that speaks to the science in promotional writing. We imbued their marketing tools with visionary photo illustration and typographic clarity, and even utilized holographic foil to position mc² to reliably lead the charge in shaping our bright future.
“We really enjoyed working with Rise-and-Shine and continue to receive positive feedback on our branding and website.”
—Mission Control Communications
150 cities worldwide, and counting...
For families who have lost a baby, we developed a grant proposal that won complete funding to create the Special Delivery charity and campaign to rebrand grief (over losing someone that a family may only know for a short time) as OK.
The campaign supports the user journey from pregnancy to hospital to postmortem with a family of comprehensive touchpoints like a children’s book, annual book drop, website, and social community.
The free book/eBook sets in motion a public dialog and the healing process for the 4.5 million families worldwide who grieve an infant death each year. A photo may be inserted into the frame on the back cover, making the book a self-standing picture frame and personalized memorial keepsake as well. In addition to taking online book requests, the website offers a space to memorialize, discuss, find resources, and even make small gestures of participation like sending virtual love.
Active partners include Kaiser Permanente, UCLA Medical Center and Lucille Packard Children’’s Hospital.
“A few days ago we received our books. One stays with me and my family and the others are being forwarded to other babyloss families we work with. My daughter LOVES the book. She took it to kindergarten and slept with it in her bed for a few nights. Thank you so much for what you do. It is needed.
—YP, mother/pediatrician/founder of Poppes for Mary Foundation
“I read your book to my 2-year-old daily. I have a 5-month-old I will read it too as well. I tear up every time I come to the last page. Thank you so much for it.”
“I really think the book you’ve created is the best I have seen so far and could easily be used to help a sibling understand what happened and where their brother/sister is now. Thank you for creating something like this!!”
—HEART, Helping Empty Arms Recover Together
“I’m in tears as I read your book. It’s amazing that they can still come so easily. I love this…I talk about our daughter all the time to her living sisters. Questions will come soon as our oldest is just over 3 years now. This will be such a great way to talk to her about her sister.”
Redesigning corner stores to sell fresh foods, 8 and counting... 23% increase in sales.
We gladly accepted the request to pool talent with community leaders, government agencies, and builders to rebrand convenience stores in food swamps (urban neighborhoods that lack access to fresh groceries) and equip them to sell fresh foods like fruits, vegetables, bread, and dairy.
This robust campaign provides for all players. For consumers, we educate on better dietary habits with point-of-purchase signage, shop window decals and an online directory of such stores. For store owners, we train and redesign retail spaces to sell the new products with online instructional infographics and in-store displays.
“We really appreciate Rise-and-Shine’s attention to detail, level of customer service, and quality of work. I am happy to continue working with them!”
—Invest in Neighborhoods & Office of Economic and Workforce Development
We heralded Salesforce-funded and compatible mobile conference calling app, Speakeasy, via a series of multi-format, smart and playful marketing campaigns. Grounded in the brand’s color palette, each campaign evolved.
Like, one compared the product to a yin-yang intersection of greats, like “Spock + Freud” and “Trinity + Leslie Knope.” While another pinpointed the product value with catchy, memorable copy like “Speakeasy, live easy” and “Speakeasy, sell easy”, each phrase paired with a fun yet poignant illustrations. A variety of touchpoints—on the commute, online, and in person—enticed the target user to eliminate communication pain points, and join the smart tech revolution.
"You hire a design firm not simply for their artistic talents, but for their keen sense of hearing. Rise-and-Shine was a perfect mix of creativity and listening; they could hone in on critical brand characteristics then develop ideas to persuasively reach and motivate your audience to react. I enjoyed working with them and wouldn’t hesitate to recommend."
Reduced bounce rate from 76% to 26%
Thirty-six million people are infected with HIV. To meet educational and funding needs, we developed a well-organized online, mobile-friendly library of shareable resources from one of the most prolific and successful HIV Prevention programs in the world.
On an already existing and well-known URL, we architected a new website to elicit engagement, enlightenment, and strong metrics. The library provides a direct route to information. We demonstrate offerings while simplifying options with a smart and robust filter. We also cleared the path for users who already know which material they seek with a library-specific search engine that can dig into the actual file downloads.
We developed a tracking system that provides detailed analytics of site users and activity, while preventing users from bouncing due to multiple requests for input. And we made it easy for staff to collect analytics for future fundraising efforts when then need to build a strong argument for their value.
Refreshing the brand, we equipped the staff with a more current identity and assets like an icon family to better communicate concepts on other materials. As a whole, the brand system and site’s back-end are scalable, and therefore, sustainable. We also custom-built a CMS with non-tech savvy users and staff turnover in mind.
The site effectively disseminate educational tools to other community health workers, and proves our client’s value to funders so that they may continue receiving support to perform their good work. It earns long and meaningful site visits, high rate of action, shared knowledge.
On track to saving 1 million hearts.
One in 3 Americans dies of heart disease or stroke. The U.S. spends $312.6 billion yearly on medical care. Understandably, the Center for Disease Control and Prevention (CDC) sought a solution. So we were tapped to develop a public service advertisement (PSA) to improve heart health among Americans.
We developed a multimedia campaign that solves a big, complex problem by introducing a single high-impact solution, and rebranded self-care as simple, distilling it down to 1 simple and free first step: Check your blood pressure. To compel people to action, we positioned the target test result, 120/80, to become common knowledge, and synonymous with the people and things we love in life.
416% increase in revenue.
...in under 2 years! In fact, we made our client so marketable, their biggest competitor acquired them, and adopted the brand we developed.
By solidifying EHS’s public persona and educating their website visitors with interactive tools, like a home diagram, we guide the prospective client swiftly past industry jargon and onto a purchase.
“Our expectations were certainly exceeded numerous times, which says a lot as we already had great confidence going into each new project with Rise-and-Shine Studio.”
—Efficient Home Solutions
$5M won to fund street safety efforts. By 2024: Zero road deaths due to poor design.
For Sweden’s VisionZero initiative, the Safe Walking campaign ignited political will. We developed a series of infographics and fact sheets that provide a clear and compelling understanding of the problem—and more importantly, the solution.
This campaign also gives VisionZero representatives a portable way to win support on the frequent occasions in which they interact with politicians and changemakers on foot.
Sustainable beauty. Beautiful sustainability.
We branded this design studio with the same celebration of elegance inherent in their boutique designs, and developed their touchpoints to evolve with the company—through various designs and partnerships.
The brand patterns serve a dual purpose each in direct opposition to the other: to be unique and memorable, while providing a timeless landscape that lets each season’s photography and products take center stage.
“Rise-and-Shine’s services have been indispensable. They were thorough and attentive, and as a result we were very satisfied with the final product. We have been more than pleased with their work and will continue to rely on their services in the future.”
Budget cuts successfully averted.
To protect the research budgets of the University of California Science & Technology post-doctorates, we developed this successful Facebook campaign.
We launched two 10-day sets of changing Facebook covers to add some fun and facts to this cause. Our satirical illustrations personified the budget “sequestration” as silly, and focused on the selfish motivations of the 1% and extreme politicians. And as we suspected, Humor + Truth = Positive Action and the budget cuts were successfully averted.
10,000 more visitors each year.
For the California Department of Parks & Recreation, we created this outdoor exhibit to draw crowds to their otherwise hidden butterfly grove.
To say that we throw ourselves into our work is an understatement. We gladly added butterfly-raising to our list of services, adorning our office in milkweed plants embedded with butterfly eggs to ensure that we captured every beautiful growth stage.
“Rise-and-Shine Studio designed beautiful, eye-catching and informative exhibit and signage for our Monarch butterfly grove. Their work transformed dry, educational text into images that engage and delight our park visitors. It has been a pleasure to work with them!”
—California Department of Parks & Recreation
Shifting habits to promote health.
In alliance with Boys & Girls Club, YMCA and SF Recreation & Parks Department, we entice the public off the couch with a full schedule of free, convenient and fun physical activities. This campaign appeals to the social butterfly in each of us. Maybe you’re not into “exercise,” but how about a few new friends?
(Also, if you haven’t tried Zumba, try Zumba. You can’t do it without smiling. It is physically impossible.)
From knot-tying to space exploration!
To better position the Boy Scouts of America into today’s landscape of innovation, we expanded its brand to bring attention to its expanded offerings which includes a partnership with NASA.
The goal is to inspire our youth to consider careers in Science, Technology, Engineering and Math (STEM). We developed a new family of icons, color harmonies, and patches to pay homage to the reputations of both organizations, and encourage a sense of wonder while rewarding for the scouts’ curiosity and effort.